The process of designing this logo took many iterations and consistent communication with the client. The client wanted a modern logo that includes his motorcycle and the Western Hemisphere. I noticed that modern logos utilize simple shapes and details and used this as a starting point. I played around with the placement of the two elements, creating potential designs.
The client liked how his motorcycle was incorporated into one of the sketches, which I continued to develop. After seeing more polished designs, the client settled on a logo that used a motorcycle helmet instead. Using his feedback, I adjusted the lettering and added in a red route that followed the client’s travels. The client decided that the logo worked fine without the route, so I did some final tweaks to clean up the logo.