I worked with a team to help create and develop a branding guide for our client. My responsibilities included making the brand style guide using Adobe InDesign and ensuring everything followed the new guidelines. When creating the style guide I used the client’s logo and original website as a jumping off point for the brand’s fonts and colors.
Since our client was a spiritual teacher I decided to lean into purple for its representation of spirituality. The sans serif and script fonts were picked to evoke feelings of comfort and community. After final approval, the client was given instructions on how to use a branding guide for future use.